Case Study - Tourism Ireland

Tourism Ireland has created thousands of promotional opportunities worldwide. Whether you are a private hotel owner in Donegal or a coach hire company who wants to deal with tour operators from Dubai you can find the relevant promotional opportunity quickly and easily using the Tourism Ireland Industry Opportunities website.

Twelve Horses solutions are designed with usability at the fore. We design systems to work with users of any level of expertise. The Industry Opportunities website, for example, is continually updated by Tourism Ireland in country offices (15 globally). Tourism Ireland personnel all over the world use a web administration interface to the CMS to update promotional opportunities as they arise in each market.

The site has a built-in approval cycle where all information updated by trusted users is approved by an admin or super admin user prior to being published on the site. The approval cycle is supported by email alerts as well as having a user interface in the CMS.

Twelve Horses wrote all the general copy on the site. Event listing copy is written and input directly into the CMS (which was built by Twelve Horses) by the internal marketing teams.