The Relationship Marketing and Messaging Company
TECHNOLOGY
A Sophisticated Web-Based Communication Platform
MessageMaker™, Twelve Horses' core messaging platform, delivers seamless and integrated multichannel communications via email, web, mobile, voice, and fax messaging. This innovative system integrates electronic customer communications and programs across multiple channels for greater relevancy, reach and results.
Across all modes of communication, MessageMaker offers the most extensive and powerful automation and personalization available. Messages can be automatically triggered by events including 'email opened', 'reply', 'click-to', 'forward', 'unsubscribe', 'inbound SMS sent', 'message failure', and 'elapsed time'. When combined with the Data Replication Engine, messages can also be triggered off external events such as when a new contact enters a site or when there is a change in a lead's buying status.
MessageMaker's rule-based personalization allows users to customize message content including the 'from line', 'reply to', 'subject', body copy, and images. Unlimited use of if/then statements enables users to achieve a high degree of message relevancy across a wide range of communication settings.
