The Relationship Marketing and Messaging Company
SOLUTIONS
Communicating with Customers in the Channel They Prefer
Truly successful businesses differentiate themselves by creating interactive experiences that are timely, relevant, and unique and designed to strengthen customer relationships.
Twelve Horses provides the solutions and expertise to build stronger, more profitable relationships between brands and customers through web, email, mobile, voice, and fax applications. Combined with other emerging forms of communications such as Blogs, Podcasts, and RSS feeds, Twelve Horses can ensure businesses communicate with their customers through the most effective channels.
Web
Whether a visitor enters a website from an ad, a search term, an email, an SMS WAP link, RSS feed, Blog, or because of an ongoing relationship, it must effectively communicate a company’s products and services, be fully optimized, maintain brand consistency, and serve as the foundation for all other digital communications. Twelve Horses team of talented professionals build award-winning websites using the latest programming languages, applications, and content management systems to increase reach and relevancy.
Email
Email is an effective channel for delivering campaigns, newsletters, information, notifications, and a strong ROI. Twelve Horses provides the technology for creating rich HTML emails using dynamic text for customization and personalization. Twelve Horses’ email marketing platform, MessageMaker, can be integrated with existing technology and provides robust reporting and deliverability features to measure success.
Mobile
A mobile device is one communication tool that few people go anywhere without. Increasingly, consumers are using their mobile devices and cell phones to conduct business, receive relevant information, and take advantage of promotions. Twelve Horses offers SMS and WAP technology to provide businesses with the ability to reach and acquire customers in the mobile environment. Mobile campaigns can be integrated with other digital communications and databases to trigger additional messages based on response.
Voice
Interactive Voice Response (IVR) solutions are effective independently or as support for other digital communication campaigns. Voice can be used to provide customer service, additional information, or support. Twelve Horses offers the flexibility and functionality to deliver varying Voice campaigns based on segmented lists, trigger additional messages based on response, or use IVR to support mobile marketing campaigns.
Fax
Business-to-Business communications and transactions vary based on industry, but one common tool for transferring information is the fax machine. Whether a business needs to distribute hundreds, or hundreds-of-thousands of fax transmissions, Twelve Horses can ensure delivery. Fax can also be a useful tool as support for email, voice, or even mobile strategies. Twelve Horses can trigger a fax transmission based on customer response in any other communication channel to enhance and extend relationships and provide superior customer service.
Blogs, Podcasts, RSS
Alternative channels of communication are experiencing rapid adoption rates and serve as unique forms of reaching, interacting, and delivering ongoing information, education, and support for customers and businesses. Twelve Horses possesses the expertise and technology to create and combine these emerging and exciting new channels of communication into existing sales and marketing strategies.
Twelve Horses professional services team can advise, create, and implement a company blog into an existing website to increase search optimization, improve customer service, and leverage a brand’s identity. Twelve Horses has the solutions, expertise, and technology to help companies distribute podcasts to customers who prefer to download information to a portable device. Real Simple Syndication or RSS is an effective means of leveraging communication strategies and reaching more customers by distributing information in the format they prefer. Twelve Horses can combine RSS with email campaigns or information sites to provide customers with updates as soon as they become available.
