The Relationship Marketing and Messaging Company
EXPERTISE
Whitelisting & Feedback Loops - Improve Email Delivery
Stay Ahead of Spam
Companies spend significant amounts of time and money creating and distributing emails to customers because it is essential to their business. The problem is customers are not receiving their emails. They are being blocked or marked as Spam, and valuable marketing dollars are being wasted.
Increase ROI & Improve Communnication
Twelve Horses offers Whitelisting and Feedback Loops to improve deliverability and increase the likelihood that email messages are received.
Are You On the List?
Whitelisting is an important step to ensure emails are reaching customers instead of being blocked or filtered. As the epidemic of Spam continues to clog up user Inboxes, ISPs have turned to email filtering and blacklisting technologies to deal with the influx of unsolicited email. Unfortunately, ISPs will often filter out and block legitimate emails that customers have requested.
Twelve Horses works with ISPs to prove a company is a legitimate sender, meaning their email communications are not Spam. Once the Whitelisting process is complete businesses possess greater confidence in the fact that more of their emails are reaching a larger number of their intended recipients.
Feedback is Fundamental
Customer acquisition and retention is a significant expense for any company. Losing an important channel of communication with a customer can result in lost revenue. Take control with Feedback Loops and know what channels of communication your customers prefer.
Feedback Loops are systems that Twelve Horses sets up with ISPs to track whether their messages are being marked as Spam. Once this integration is complete Twelve Horses continually monitors any of these notifications. If an email is marked as Spam, Twelve Horses will automatically unsubscribe that address from the list, providing the sender with a considerable reduction in time, effort and money.
Twelve Horses Delivers
The Twelve Horses Deliverability Services Team works with the following ISPs to establish Whitelisting and Feedback Loops:
- America Online (AOL)
- Verizon
- Yahoo
- Mail.com
- Netzero
- USA.net
- Juno
- The Excite Network
Improve delivery rates, preserve brand integrity and add greater efficiency and value to any email marketing effort with Whitelisting and Feedback Loops.
